Facebook App Install Optimization

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Report Facebook The Top Network For App Installs Google Apple Follow App Marketing Search Ads Digital Marketing

Try different campaign types - several other Facebook campaign objective types can be relevant for mobile apps including.

Facebook app install optimization. This is the recommended approach as you allow Facebook to find the best people for your app based on the criteria you set such as budget targeting or bid. Why app advertisers should care. This is the recommended approach if your goal is to maximize the reach of your application and your main criterion is reduced cost per new customer installation.

They have their own advantages and drawbacks and each a few pitfalls to look out for. Here you can optimize your ad delivery for app installs link clicks app events and video views. Automated App Ads has four options for optimization goals.

To see a detailed step-by-step breakdown of this process read A Simple Breakdown of All Your Facebook Advertising Options. The Facebook app does more than help you stay connected with your friends and interests. You can simply optimize your campaigns for App install if an objective is clearly just App install.

The Facebook Software Developer Kit allows you to track and measure app installs that are generated by your ads as well as optimize your ad delivery for people most likely to install take specific in-app actions or those who are high-value customers. Get specific about who youd like to reach with your Facebook Ads. Facebooks Ads Manager will also get four new retention metrics for app install ad campaigns.

Connect with friends and the world around you on Facebook. Add events to optimize your ad for installs or other actions. Its one of several Facebook app install ads best practices to split test your ad creatives or at least compare them so you can improve your paid user acquisition.

Facebook had previously allowed advertisers to either optimize campaigns for app installs OR post-install engagement but not both. App event optimization gives you the power to show mobile app install ads to those most likely to take a specific action in your app based on similar behaviors they have exhibited. Enter Facebooks App Event Optimization Targeting The good news is that Facebook arguably the best ad platform to drive app installs has come up with a solution called App Event Optimization.

There are a few different ways you can do this. Website clicksconversions driving app installs or service signups from your web page Video views if you have an enticing video Brand awareness if you can corral people to install your app. Select your app by specifying which app store its available in and then selecting your app.

You should select your optimization type based on your primary marketing objective. Its easy to share photos straight from your Android camera and you have full control over your photos and privacy settings. App Event Optimization In the campaign manager when optimizing your mobile app install ad campaign select advanced options in the Budget Schedule section.

Send people directly to information they are interested in when they open your app for the first time. When picking your bid type you can choose to have your campaign optimize for installs by selecting App Installs as your optimization method. Add Deep Links to Your App Ad.

Select the App installs objective in Ads Manager and click Continue. Target Your App Ad. Steps to using the app installs objective.

Facebook the leading mobile app marketing platform is launching one new campaign and one new optimization setting that will help app marketers aquire more engaged users directly from the initial install thereby improving app install campaign ROI and cementing Facebook. To make your ad visible on mobile devices choose Devices and then decide on which mobile devices to place your ads. With app event data you can accurately track and measure the actions people take in your app.

Set Up App Events. Facebook SDKs enable you to pass app event data from your app to Facebook. Its also your personal organizer for storing saving and sharing photos.

Make sure you have everything youll need to optimize for either installs app events or value. Facebook latest feature for app advertisers is designed to boost retention among new users. Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday.

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